We don’t just manage spas.
We craft transformative wellness centers with cutting edge hotel partners that make wellness their competitive advantage
With our Beyond the Spa® methodology:
10-15% Boost in hotel occupancy
€1M+ Capex savings
95%+ guest satisfaction
90-120 days project completion
1000+ 5 star reviews
Since 1990, we’ve partnered with over
55+ international and local hotel brands
Since 1990, we’ve partnered with over
55+ international and local hotel brands
Design
We don’t just manage spas. We employ a design process that seamlessly integrates stakeholder insights, market analysis, and tailored concepts to create a holistic wellness center that enhances guest experience and operational efficiency. ✓ Strategic Stakeholder Engagement ✓ Comprehensive Market Research & Competitive Analysis ✓ Tailored Concept Development ✓ Financial Viability Projections ✓ Holistic Design Framework ✓ Optimized Space Planning & Flow ✓ Supplier Liaison & Specification Management ✓ Hotel Branding Audit & Integration Strategy ✓ Detailed Operational Scheduling Specifications ✓ Comprehensive Equipment & Inventory Assessment ✓ Final Quality Assurance Review
Invest
We don’t just manage spas. We finance the entire design, procurement and development of the wellness center. We leverage our in-house design and development teams to ensure delivery of cohesive wellness centers. Our investment process prioritizes premium quality leveraging supplier partnerships dating as long as three decades. Our strategic capital allocation, ensures that our wellness center is built to the highest standards and positioned for long-term success.
Operate
We don’t just manage spas. We create real impact to hotel occupancy by partnering closely with key hotel functions from sales, F&B, housekeeping and marketing. Our operational excellence ensures that our wellness center runs smoothly and efficiently, backed by a sophisticated framework, expert training, and ongoing performance optimization, guaranteeing an exceptional guest experience. ✓ Collaboration with sales to design integrated wellness suites & retreats ✓ Collaborations with F&B to drive cross departmental sales & upgrades ✓ Collaborations with marketing to attract local guests to hotel ✓ Expert Staff Recruitment & Training ✓ Comprehensive Operational Framework ✓ Advanced Standard Operating Procedures (SOPs) ✓ Robust Quality Assurance Protocols ✓ Performance Monitoring & Reporting Systems ✓ Integrated Technology Solutions ✓ Enterprise level Customer Relationship Management (CRM)
Innovate
We don't just manage spas – we innovate. Our commitment to staying at the forefront of wellness ensures we continually adapt to trends and incorporate cutting-edge practices for guest satisfaction and operational excellence. Every quarter, we pilot, analyze, and roll out new innovations across our partnering hotels, driven by a dedicated focus on research and development – an often-overlooked area in the industry. This ongoing pursuit of growth has been key to our long-term success in a constantly evolving field.
WHAT WE DO
Design, Invest & Operate 5 Star Spa & Wellness Centres
COLLABORATING WITH YOU FROM inception TO OPERATION
Results we’ve honed in on achieving across
our 55+ hotel partners
10-15% Boost in hotel occupancy
€1M+ Capex savings
95%+ guest satisfaction
90-120 days project completion
Double digit 5-star reviews each month
We only partner with hotels where we know we will deliver an award-winning wellness centre.
We put our money where our mouth is by financing the entire design, procurement and development.
This is a level of guarantee unseen in our industry and is built on our 30+ years of experience partnering with 55+ luxury hotels, resorts and wellness centers globally.
OUR METHODOLOGY
Beyond the Spa
SINCE 1990
55+ Wellness Centers Operated Across Hotels
Turkey
Malta
Spa CENTRES
FITNESS, YOGA & PILATES
Medical aesthetics clinic
MASSAGE & BEAUTY school
2025 Partnership Availability
We are dedicated to maintaining high standards and personalized service, and as a result, we have limited availability for new hotel partnerships in 2025.
With our capacity already booked for the year, this is a rare opportunity to join an exclusive group of luxury hotels that are reshaping the wellness landscape.
discovery
step 1
In this initial phase, we engage in in-depth discussions to understand your hotel's unique vision, needs, and market position. This collaborative approach allows us to identify key opportunities and challenges, ensuring a tailored strategy for your wellness center.
contract
step 2
Once we align on the project scope and objectives, we finalize the partnership agreement, clearly outlining our commitments and your expectations. This formal contract serves as a roadmap for our collaboration, providing clarity and establishing mutual accountability.
design
step 3
Our expert design team then crafts a sophisticated blueprint for your wellness center, integrating cutting-edge trends with your brand identity. Through careful planning and innovative design principles, we ensure an aesthetically pleasing and operationally efficient space that meets our guests' needs.
build
step 4
In the build phase, we oversee the construction and implementation of the wellness center, ensuring adherence to timelines and quality standards. Our project management expertise guarantees a seamless execution process, resulting in a stunning facility ready to enhance your hotel's offerings.
step 1
Discovery
In this initial phase, we engage in in-depth discussions to understand your hotel's unique vision, needs, and market position. This collaborative approach allows us to identify key opportunities and challenges, ensuring a tailored strategy for your wellness center.
immediate
step 3
Design
Our expert design team then crafts a sophisticated blueprint for your wellness center, integrating cutting-edge trends with your brand identity. Through careful planning and innovative design principles, we ensure an aesthetically pleasing and operationally efficient space that meets our guests' needs.
2 weeks - 1 month
step 2
Contract
Once we align on the project scope and objectives, we finalize the partnership agreement, clearly outlining our commitments and your expectations. This formal contract serves as a roadmap for our collaboration, providing clarity and establishing mutual accountability.
2 weeks
step 4
Build
In the build phase, we oversee the construction and implementation of the wellness center, ensuring adherence to timelines and quality standards. Our project management expertise guarantees a seamless execution process, resulting in a stunning facility ready to enhance your hotel's offerings.
90 - 120 days
Our Process
From Idea to Reality in 150 Days
Vs. Other Operators
Carisma
Full financing of development projects
Tailored wellness solutions to fit each hotel’s brand
Industry leading guest satisfaction rates and consistent reviews
30+ years experience of collaborations with hotel departments
Constant, proactive communication
Other spa operators
Upfront costs expected from hotel owners
One-size-fits-all approach
Inconsistent operational standards
Limited collaboration with hotel, acting as an independent entity
Reactive communication
We only take on projects where are we can provide our Beyond the Spa Guarantee.
After conducting a thorough diligence of your property and brand, if we do not believe we can create a world class wellness center we will part ways without wasting any more of each other's time.
This commitment to mutual success is why our success rate is one of the highest in the industry.
We Partner With:
Resorts: Upscale properties that provide an array of recreational and wellness offerings, enhancing the overall guest experience.
Luxury Urban Hotels: High-end hotels located in prime urban areas, dedicated to delivering exceptional service and amenities.
Wellness Centers: Facilities focused on health and well-being that aim to provide a holistic experience to their clients.
We Are Not a Fit For:
Hotels with Fewer than 100 Rooms: We focus on larger properties to ensure our wellness centers can thrive and provide a substantial return on investment.
Boutique Hotels: We prioritize established brands with a proven track record, as our expertise is best suited for properties with significant operational scale.
Properties Lacking Commitment to Wellness: We only partner with hotels and resorts that share our passion for wellness and are ready to invest in creating transformative guest experiences.
Partnership Criteria
Unlock the Local Market Like Never Before
turning wellness into a powerful driver of guest loyalty and repeat visits
Most hotel spas overlook the power of branding and marketing, often leaving it in the hands of agencies who do not understand our industry or to spa management with limited time and expertise. This results in little traction from the local market.
At Carisma, we consider ourselves a marketing-first organization, with refined, cutting-edge systems that consistently attract guests from the local market to the hotel.
Don't hear it from us, see for yourself:
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Website
Emails
Content
Socials
Paid Media
GO-TO-MARKET
Tailored Wellness Solutions For Your Hotel
Carisma Branded Spa
Leverage existing brand capital
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Established Brand Recognition: Attract wellness-focused guests familiar with Carisma’s award-winning reputation and consistent quality.
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Advanced Technology Stack: Access our specialized technology, operational systems, and analytics that ensure efficient management and superior guest experience.
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Built-In Marketing Power: Carisma’s proven marketing systems drive steady traffic from local and international wellness guests, boosting occupancy.
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Award-Winning Standards: Benefit from the award winning recognition rewarded by the prestigious World Luxury Spa Awards.
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Loyalty and Guest Retention: Tap into Carisma’s loyal customer following and reputation for excellence to enhance your hotel’s brand value and guest loyalty.
White Label Branding:
Seamless Brand Integration
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Complete Brand Alignment: Spa design, service style, and guest experience are customized to your hotel’s brand, creating a cohesive experience.
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Effortless Integration: Our technology, booking systems, and operations blend smoothly with your current hotel systems.
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Flexible Design: Every element, from decor to treatment menu, is tailored to align with your brand’s standards and guest expectations.
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Local Market Positioning: With our strategic market insights, your wellness center caters specifically to local demand without competing brands.
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Low-Profile Excellence: Achieve world-class spa operations and guest satisfaction without introducing a separate spa brand.
Intercontinental
Hugo's H Hotel
Hyatt Regency
Case study
Some of The Award-Winning Spas
We Designed & Operate
1
Get exceptional wellness facilities designed, built, and financed by Carisma.
2
Enjoy increased utilization and repeat guests that our hotel partners consistently experience.
3
Minimize owner and team involvement with our end-to-end partnership model.
4
Future-proof your hotel by partnering with a leading operator that stays ahead of market trends.
IN SUMMARY
Imagine how good you'd be if you did it everyday since 1990. We have managed and operated spa and wellness services over 55 hotels and have perfected this business model.
This is What Carisma Partnership Looks Like
Frequently asked questions
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What sets you apart from other wellness center operators?Our unique value lies in our commitment to quality, personalized service, and a proven track record of success. We only take on projects where we can confidently deliver our Beyond the Spa Guarantee, ensuring that every wellness center we create is designed to meet the highest standards of excellence.
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What is your typical timeline for completing a wellness center project?Our typical project timeline ranges from 90 to 120 days from the design phase to completion. This efficiency is made possible through our best-in-class project management practices and internal expertise, ensuring that we meet deadlines without compromising quality.
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How do you determine the specific needs of my hotel when designing a wellness center?We begin with a comprehensive discovery process that includes site visits, stakeholder meetings, and market research. This thorough assessment allows us to tailor our design and offerings to align with your hotel's brand and the expectations of your target market.
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What kind of ongoing support will you provide after the center is operational?We offer continuous operational support, including regular training for staff, updates on wellness trends, and performance evaluations to ensure that the wellness center remains competitive and meets evolving guest expectations.
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How do you handle staffing and training for the wellness center?We take care of the entire staffing process, from recruitment to training, ensuring that our team is well-equipped to deliver exceptional service. Our training programs are tailored to align with your hotel's standards and the latest wellness trends.
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What metrics will you use to measure the success of the wellness center?We monitor various key performance indicators, including guest satisfaction scores (NPS), and operational efficiency and reviews. This data-driven approach allows us to make informed adjustments and continuously improve the guest experience.
We don’t just manage spas.
We craft transformative wellness centers with cutting edge hotel partners that make wellness their competitive advantage
